ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Scaling Sharks
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in Singapore would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
When you partner with us, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising.
The Right Audience
At Scaling Sharks, our Targeted PPC Campaigns go beyond traditional advertising. We harness cutting-edge data analytics to identify your ideal audience, ensuring your ads reach the right people at the right time. By optimizing ad spend and leveraging strategic ad placements, we amplify your reach and drive high-quality traffic to your website, ultimately converting potential customers into loyal brand advocates.
Precise Ad Placement
Precision is at the heart of our Data-Driven Keyword Research. Our expert team conducts in-depth analysis and utilizes advanced tools to uncover valuable keywords that align with your business goals. By precisely placing your ads in front of relevant searchers, we optimize click-through rates and boost conversion rates, yielding maximum returns on your investment.
Boosting ROI
Maximizing your ROI is our mission through Conversion Rate Optimization. Our meticulous analysis of user behavior and website performance enables us to fine-tune your PPC campaigns for higher conversion rates. With our strategies, you’ll witness a transformation in your ad performance, turning clicks into valuable leads and sales.
Enhancing Performance
Unlock the true potential of your PPC campaigns with our Account Audit & Remarketing expertise. Our comprehensive audit process identifies untapped opportunities and areas for improvement, while remarketing strategies re-engage potential customers, guiding them back to your site for conversions. The result? An elevated performance that sets you apart from the competition.
Measure Success
At Scaling Sharks, data drives our decisions. Our Performance Tracking & Analytics go beyond mere reporting. We provide clear insights into your PPC campaign performance, helping you understand the impact of our strategies on your business. With detailed analytics, you’ll have the confidence to make informed decisions, and our commitment to transparency ensures you stay ahead in the competitive landscape with bold professionalism and expertise.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“The PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
